Brazil 2014 : How the World Cup prepares
Smart chip
Entered or not ? Entered the ball ? That is one of the largest sports
and technology discussions of world football and probably should be solved in
the Football World Cup
Brazil 2014 . Fact is that FIFA is already considering the use of a
'smart' chip that incorporates a ball in inside to certify the effectiveness of
a 100 % goal.
Improvements in technology
That is a small sample of the innovations that will bring the sporting
event, but in technology the 2014 Cup is much more than that , since the South
American nation is with no small challenge to improve and renovate much of its
telecommunications system and ICT infrastructure, with the aim of providing
support to the millions of visitors from 188 countries who need quality communication and
also to improve the management of the 12 stadiums that will face challenges in security, energy and planning.
The technology that will be around this sporting event will be vital to its
success and sustainability.
National plan
Giving the World Cup Brazil 2014 tech is a national plan that aims to
develop new telecommunications
infrastructure high transmission capacity, where the goal is to have 4G communications in all
the host cities of the event , which gradually being implemented through
government investment worth U.S. $ 111 million in the development of 4G
networks.
4G networks
"The wireless data coverage in all cities is a fact, the only
question is whether technology will be used 4G, Wimax or other, where data
transmission capabilities will be of the order of 100 megabytes per second.
Moreover , all IP communication is nothing analog, where circuit television (CCTV
) and security will
all be supported by the network ", says Massato Takakura, Director of NEC
Brasil, a company that is actively engaged in technological endowment of the
Cup.
New and better networks
The Minister of Communications of Brazil, Paulo Bernardo, also entered
the need to speed up the works of the so-called Broadband Nacional Plan, which
will renew the whole network in the country and thanks to the completion of the
Cup, be expedited its implementation . New networks of high-speed internet to
interconnect the 12 stadiums , the operations center , press , hotels, training
areas and security agencies , and shall consist of an infrastructure that can
transmit video , voice and data with a power of 100 Gbps . This new network
will begin construction in 2012 and will be executed by the state Telebrás.
Cup smartphones
The high penetration of smartphones in Latin America continues its rapid advance ,
hoping that by 2014 there are about 100 million devices , according to
international consultancy IDC. Cup visitors can use their smartphones
seamlessly thanks to the 4G technology that will be available, both within the
sands, as in the host cities . Moreover, it has been emphasized that the
greatest relevance to the
broadcast of the event will not be the TV, but communication via
smartphones.
Radio communication for personal
While 4G coverage should resist the large number of users that are
expected to be in parallel also operate other wireless communication
technologies. Such is the case of radio communication frequency ( RF), which will be destined for
the interior of the sands and for the exclusive use of personal in charge of the stadium: guards,
actors, cameramen, etc. These officials will be able to connect to this network
without having to access the 4G network. The coexistence of different
communication technologies into the stadium is one of the main challenges for
the organizers and companies present.
RFS in sporting events
One company that is looking to implement this 'indoor' technology is the
overall RFS (Radio
Frequency Systems), which specializes in communications for sporting events, and has
a presence in Germany, France , Russia and China, among other nations .
"RFS has the ability to develop communications solutions for confined
environments, especially for sporting events, which represent a great
opportunity for Brazil" says Renato Franca, director of Strategic
Industries RFS . "Our company implemented the RF system at the Olympic
Stadium in Athens for JJ.00 2010."
Advertising and tourism via smartphones
The World Cup Brazil 2014 will cost less than $ 13 million, according to a study by
Ernst & Young, so that all initiatives to generate ROI are welcome. One is
the relationship with the advertising
and tourism that will come directly to smartphones visitors. These ads will be fully
custom, since the integration of systems that operators will know the tastes of
the visitors data to be stored once they enter the stadiums. But not everything
will be advertising on smartphones, useful applications for foreigners will
also be used , preferably with transport directions addresses and restaurants
in their own language .
Benefits
Moreover, thanks to the biometric fingerprint technology, security systems
know all relevant details of the person who will translate into personalized
listings via smartphones. The integration of technologies and agencies will be one of the
innovations of the Cup , which will deliver economic and security benefits.
Cup security
To plan security for the millions of visitors who come fill cities,
stadiums, trains, subways and shopping malls, the government created the Special Secretariat for Large
Events Security , which is responsible for the safety of Brazilians and tourists during
the event. The major innovation in this regard is the technological integration
of all police and security agencies, which have a communication network exclusive high capacity to
connect the headquarters , stadiums , customs patrols and Interpol , with
intend not to allow any unruly rebel generate chaos.
International troublemakers data
The databases of the country's security forces will be integrated into
Interpool. Moreover, the government has already sent documents to USA, Germany , England, Holland
, South Africa , Poland and Argentina requesting data on terrorists, "
troublemakers " and hooligans .
Visitors’ safety
"The safety of visitors is one of the most important factors,
because the idea is that people can walk 100 % secure and confident, for which
there will be a control center that takes care of everything, especially within
the stadiums, where HD cameras and biometric systems instantly detect any
suspicious behavior or any offense or predicate offense "says Takakura .
